Neon Lights Brand Ident
ADM Design in Motion
A 30 seconds brand ident for Neon Lights Singapore, a music and arts festival. Inspired by the original festival logo of botanical elements and neon colours, I wanted to create a collage of images while incorporating 80s inspired shapes and patterns– with 80s being the neon era. To create consistency, a gradient background is used throughout the video as well as integrated into the geometric shapes.