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Land Transport Authority Pitch
Client
Land Transport Authority
(LTA)
Agency
Merkle B2B Singapore
Executive Creative Director
Theophilues Tan
Creative Head
Nicholas Lim
Art Director
Cassandra Lim
Year
2021
The brief was to boost LTA's recruitment drive and attract talent. How can we make Singaporeans feel compelled to seriously consider LTA as a viable career opportunity?
The problem
LTA is luring employees with the idea of hard work and service that takes away the focus from the reality of what job seekers want today: a different career path from generations before.
The BIG IDEA
It's not for everyone.
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