Mastercard Hotel Billback
Merkle B2B Singapore
Executive Creative Director
The purpose of this film is to excite and to bring life to the benefits of Mastercard's new automated payment flow, Hotel Billback.
To do that, we want to create a film that features relevant stock imagery that touches on the simplicity and modernity each benefit brings, and yet still conveys the message of service and that human touch.
We also use unique dynamic animation to transition between scenes, and use key animation sequences as well as relevant icons to punctuate key points.
Paired with a relatively friendly and upbeat track, this will result in a film that gets people looking forward to the future of business travel and its related processes.