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Neon Lights Brand Identity


ADM Design in Motion


Brand Identity, Motion Graphics



A 30 seconds brand ident for Neon Lights Singapore, a music and arts festival. 

Inspired by the original festival logo of botanical elements and neon colours, I wanted to create a collage of images while incorporating 80s inspired shapes and patterns– with 80s being the neon era. To create consistency, a gradient background is used throughout the video as well as integrated into the geometric shapes. 

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