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Neon Lights Brand Identity
ADM Design in Motion
Brand Identity, Motion Graphics
A 30 seconds brand ident for Neon Lights Singapore, a music and arts festival.
Inspired by the original festival logo of botanical elements and neon colours, I wanted to create a collage of images while incorporating 80s inspired shapes and patterns– with 80s being the neon era. To create consistency, a gradient background is used throughout the video as well as integrated into the geometric shapes.
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