Neon Lights Brand Identity

Project

ADM Design in Motion

Category

Brand Identity, Motion Graphics

Year

2019

A 30 seconds brand ident for Neon Lights Singapore, a music and arts festival. 

Inspired by the original festival logo of botanical elements and neon colours, I wanted to create a collage of images while incorporating 80s inspired shapes and patterns– with 80s being the neon era. To create consistency, a gradient background is used throughout the video as well as integrated into the geometric shapes.