Cai Fan Restaurant & Take-out

2019

Restaurant Branding & Packaging

RPI, Troy, NY Visual Design

Cai fan is a take-out restaurant that introduces the rebranding of Singapore’s local concept of economy rice to the international audience.​ Their goal is to provide information on authentic Chinese cuisines at affordable prices.

The colour palette is contemporary and bright with organic circles used to make the brand approachable and inviting. Afterall, cai fan is a staple food for all– eaten for breakfast, lunch or dinner.  

© 2020 by Cassandra Lim