Hello,

I'm Cass

cassandralimxy

cassandra.lim12@gmail.com

I am an art director with experience in graphic design and user experience design. My work consists of branding, art direction, motion graphics, packaging, illustrations and editorial design.

I believe in using critical design thinking skills to question and resolve current societal issues. This has helped me in delivering concept-driven designs to clients that are current and socially aware. There is no great design without passion, originality and–above all–personal commitment.

Work Experience

2022-Present

Art Director

Hogarth Singapore

2021-2022

Junior Art Director

Merkle B2B | Dentsu Singapore

2020-2021

Junior Art Director

Wild Advertising & Marketing Pte Ltd

2019-2020

Visual Designer

Ideacto Pte Ltd

2019

Art Intern

Leo Burnett Singapore

2018

Graphic Design Intern

Canny Digital Pte Ltd

Education

Nanyang Technological University

Bachelor of Fine Arts, Major in Visual Communications

August 2017 - June 2020

Catholic Junior College

'A' Levels

2014 - 2016

I am an art director with experience in graphic design and user experience design. My work consists of branding, art direction, motion graphics, packaging, illustrations and editorial design.

I believe in using critical design thinking skills to question and resolve current societal issues. This has helped me in delivering concept-driven designs to clients that are current and socially aware. There is no great design without passion, originality and–above all–personal commitment.

Work Experience

2022-Present

Art Director

Hogarth Singapore

2021-2022

Junior Art Director

Merkle B2B | Dentsu Singapore

2020-2021

Junior Art Director

Wild Advertising & Marketing Pte Ltd

2019-2020

Visual Designer

Ideacto Pte Ltd

2019

Art Intern

Leo Burnett Singapore

2018

Graphic Design Intern

Canny Digital Pte Ltd

Education

Nanyang Technological University

Bachelor of Fine Arts, Major in Visual Communications

August 2017 - June 2020

Catholic Junior College

'A' Levels

2014 - 2016